Bulgari’s itinerary exibition
Rome, Italy
1995
The event will "project the name of Bvlgari towards the dimension of myth" and present the relevance of its research, its creative approach as a cultural contribution in the international jewelry scene.
To represent an event means to realize a spatial condition that allows the observer to record a perceptible change of his environment and that results a transition from one state to another, a discontinuity in relation to the immediately preceding moment. The event therefore results from the emergence of a new figure that stands out against the background of the already seen. Delimiting the physical space to represent the Bvlgari event was the first necessary operation. This space distinguished by the surrounding area represents the Bvlgari world. A world of symbols, values, archetypes, images that have always animated the collective unconscious.
A space that expresses the overcoming of the common perceptive dimension and that becomes a magical, prophetic place, capable of generating myth.
design: Quattroassociati
client: Bulgari S.p.A.
